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Digital Marketing Specialist

Company: Virginia Tech
Location: Blacksburg
Posted on: September 7, 2019

Job Description:

The Digital Marketing Specialist develops and produces content for digital platforms, including email and web. Uses digital production processes and resources to maximize efficient and effective work flow to ensure email and web content is configured, tested, and scheduled in a timely and competent manner. Serves as a digital marketing liaison to cross-functional teams and advises on email marketing best practices and standards. Partners with Search Engine Optimization (SEO) vendor to identify and implement strategies for increasing site traffic through search engines.Duties And ResponsibilitiesBuild and schedule email campaigns for Virginia Tech Advancement.Collaborate with colleagues and stakeholders to ensure email marketing efforts are on-schedule and well-paced.Collect email analytics and report on email performance to colleagues and partners.Utilize project management software to organize and plan email content, development, testing, and data, and stakeholder approval.In conjunction with colleagues, create and optimize web content in the CMS for Virginia Tech Advancement.Partner with the SEO vendor to optimize and implement web content to increase organize search engine traffic to priority content.Consult with colleagues regarding best practices and assure brand quality standards are maintained.Application Link: http://listings.jobs.vt.edu/postings/99108Virginia Tech is a public land-grant university, committed to teaching and learning, research, and outreach to the Commonwealth of Virginia, the nation, and the world. Building on its motto of Ut Prosim (that I may serve), Virginia Tech is dedicated to Inclusive serving in the spirit of community, diversity, and excellence. We seek candidates who adopt and practice the Principles of Community, which are fundamental to our on-going efforts to increase access and inclusion, and to create a community that nurtures learning and growth for all of its members. Virginia Tech actively seeks a broad spectrum of candidates to join our community in preparing leaders for the world.Virginia Tech is an equal opportunity/affirmative action institution.

Keywords: Virginia Tech, Blacksburg , Digital Marketing Specialist, Other , Blacksburg, Virginia

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